Name: Sam Schmitz
Occupation/profession: President, Goodwill Northern Illinois and Wisconsin Stateline Area Inc.
In Rockford area since: Moved to Rockford in 1979.
Transform Rockford involvement: I am a member of the Process team. We are providing volunteers and participants with the training and facilitation skills to ensure the process works.
Quote: One of the core values is “Trustworthiness.” To me, trustworthiness is the cornerstone for everything that is successful. Personal relationships, business partners or in this case, the process for transforming Rockford, can only flourish in an atmosphere of trust. For this effort to be successful, collectively we must be committed to highest levels of honesty, integrity and truthfulness in making our decisions that will transform our community/region.
Favorite thing about Rockford and why: It is hard to name one favorite “thing” about Rockford, but you have to give credit to Rockford residents who proudly state that they love Rockford. We just need a few thousand(s) more of us! It is that level of pride that will help carry us to a new and successful chapter in the history of this community.
In 2025 I hope … that we can look back with pride and recognize the arduous and successful journey we started in 2013. I truly believe we are in the early days of that “bounce”, whereby we have hit rock bottom and are now on our way to building a community that will celebrate our diversity and prosperity in the decades ahead.