The Transform Rockford mission is to facilitate the creation and implementation of a strategic plan by the community for the purposes of dramatically improving the social and economic well-being of the community and its residents. The initiative is about true transformation – not just incremental improvement – in which everyone’s thoughts and voices will contribute to its success. This inclusive approach is based on the belief that better ideas and plans come to the forefront when those affected the most have input throughout the process of making the plans. By applying strategic planning processes used successfully in businesses, our community will develop our vision – together – for the future as well as strategies and detailed plans to achieve that vision. Every individual, through a public process, will be asked to provide insight, input and commitment to this transformational endeavor. Then, using the vision as a guide, an aggressive implementation plan will bring our collective vision to reality.