ROCKFORD (WREX) –
Out with the old and in with the new, the Rockford River District Association has released a video showing the progress of downtown throughout nearly 4 years. If you weren’t excited about the new changes yet– there are even more to come.
Revitalizing downtown Rockford is an online video that has been floating around the internet and highlighting some of the city’s greatest achievements.
Rockford Area Convention and Visitors Bureau Director of Marketing and Public Affairs, Josh Albercht, states, “The start of this year is a good time to reflect on all the great progress so far and get people excited and encouraged to see that momentum continue in 2016.”
The video shows events like Stroll on State, Rockford’s River Lights and the City Market. The River District credits the City Market as its push to revitalize.
River District Director of Business Development, Leah Tuneberg, explains, “That to me is just a complete testament that Rockford has something to showcase. If we can get the word out there and tell people they will see for themselves on how much is changing and how wonderful it is.”