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Impact Statements

Safety

SAFETY
All people are safe and feel safe regardless of address.

Funding & Alignment 

FUNDING & ALIGNMENT
Our local governments and not-for-profits are effective, properly supported and aligned with the community vision.

Healthy LIfestyles

HEALTHY LIFESTYLES
Residents live healthy lifestyles and make informed choices. They have access to excellent, comprehensive services for health, wellness, and recreation.

Quality

QUALITY
Our commitment to quality drives all community activities – delivering superior infrastructure, services and attractions.

education

EDUCATION
Our pre-K through 12 schools and students are the pride of our community and are nationally recognized for excellence. All education and training programs are dynamic, provide accessible paths to fulfilling careers, and are highly valued by our citizens and employers.

Physical Infrastructure

PHYSICAL INFRASTRUCTURE
Our transportation and communication systems are robust and accessible. They efficiently connect people to opportunities and amenities within and beyond our region.

family-neighborhoods

FAMILIES & NEIGHBORHOODS
Strong, engaged individuals and families are the foundation of vibrant neighborhoods throughout the region. Neighborhoods are interconnected, adding to our sense of unity.

Economy & Jobs

ECONOMY & JOBS
The region has a skilled and sought-after workforce – enabling all families to improve their standard of living. Our people are employed and per capita income is above the national average.

As a hub of ideas and innovation, we nurture, grow and attract world-class industries and employers. We are recognized for leadership in advanced manufacturing, logistics and agribusiness.

LEADERSHIP & YOUTH
Our leaders are visionary, effective, respected, and supported. They engage our youth and actively develop next-generation leaders.

Arts & Recreation

ARTS & RECREATION
Diverse forms of creative expression and recreation flourish and lead to self-fulfillment and national acclaim.

Planning

PLANNING
We take a purposeful, transparent, and results-oriented approach to planning for growth and renewal.

Unity, Pride, Culture

UNITY, PRIDE, CULTURE
Our community is unified. We celebrate our diversity, take pride in our individual and collective accomplishments and live our shared values.

In addition to the twelve impact areas chosen by our community, Living the Brand and Communications were determined to be areas integral to the future success of the transformation process.

COMMUNICATIONS
From our backyards to the world stage we facilitate and implement best practices in compelling and genuine communication for and among all residents, resulting in shared community pride and a positive image and reputation for the region.

LIVING THE BRAND
All residents in the Rockford region see the community with new eyes. They feel proud of where they live, have confidence in the future, and inspire others to conduct their lives in a way that promotes our region from within.