All people are safe and feel safe regardless of address.
FUNDING & ALIGNMENT
Our local governments and not-for-profits are effective, properly supported and aligned with the community vision.
Residents live healthy lifestyles and make informed choices. They have access to excellent, comprehensive services for health, wellness, and recreation.
Our commitment to quality drives all community activities – delivering superior infrastructure, services and attractions.
Our pre-K through 12 schools and students are the pride of our community and are nationally recognized for excellence. All education and training programs are dynamic, provide accessible paths to fulfilling careers, and are highly valued by our citizens and employers.
Our transportation and communication systems are robust and accessible. They efficiently connect people to opportunities and amenities within and beyond our region.
FAMILIES & NEIGHBORHOODS
Strong, engaged individuals and families are the foundation of vibrant neighborhoods throughout the region. Neighborhoods are interconnected, adding to our sense of unity.
ECONOMY & JOBS
The region has a skilled and sought-after workforce – enabling all families to improve their standard of living. Our people are employed and per capita income is above the national average.
As a hub of ideas and innovation, we nurture, grow and attract world-class industries and employers. We are recognized for leadership in advanced manufacturing, logistics and agribusiness.
LEADERSHIP & YOUTH
Our leaders are visionary, effective, respected, and supported. They engage our youth and actively develop next-generation leaders.
ARTS & RECREATION
Diverse forms of creative expression and recreation flourish and lead to self-fulfillment and national acclaim.
We take a purposeful, transparent, and results-oriented approach to planning for growth and renewal.
UNITY, PRIDE, CULTURE
Our community is unified. We celebrate our diversity, take pride in our individual and collective accomplishments and live our shared values.
In addition to the twelve impact areas chosen by our community, Living the Brand and Communications were determined to be areas integral to the future success of the transformation process.
From our backyards to the world stage we facilitate and implement best practices in compelling and genuine communication for and among all residents, resulting in shared community pride and a positive image and reputation for the region.