LIVING THE BRAND
In addition to the twelve impact areas chosen by our community, Living the Brand and Communications were determined to be areas integral to the future success of the transformation process.
All residents in the Rockford Region See the Community with New Eyes. They feel proud of where they live, have confidence in the future, and inspire others to conduct their lives in a way that promotes our region from within.
Living the Values: Our community commits to living our Shared Values
Live the Brand Now: Our community shares responsibility for looking, acting, and communicating like the region we want to be