In addition to the twelve impact areas chosen by our community, Living the Brand and Communications were determined to be areas integral to the future success of the transformation process.
LIVING THE BRAND
All residents in the Rockford Region See the Community with New Eyes. They feel proud of where they live, have confidence in the future, and inspire others to conduct their lives in a way that promotes our region from within.
All comments on the Transform Rockford website are reviewed for adherence to our Shared Values prior to posting.