ROCKFORD – March 9, 2021 – A new sign marks more than the name of a neighborhood. It marks 15 years of hard work toward revitalization for a central Rockford neighborhood devastated by floods and crime who banded together to turnaround their community.

“We decided to put up a sign to show pride in our neighborhood and to show the progress we have made since the devasting flooding that took place in 2006 and 2007,” said Dennis Rich, President of the Keith Creek Neighborhood Association. “We still have more work to do and have great plans for our neighborhood moving forward.”

The Keith Creek Neighborhood sign is located at the corner of 11th street and 7th avenue. See the unveiling here:

The Keith Creek Neighborhood Association formed after devastating flooding left many homeowners to leave the area, creating blight, criminal activity and rapid loss of home value. Neighbors came together with support from the city leaders and Transform Rockford’s Great Neighborhoods program to take back their community. They worked to cut crime and take down abandoned buildings. The area is now home to a skateboard park, neighborhood picnics and holiday parties.

“Success stories like this is what Great Neighborhoods is all about,” said Cira Richardson, Program Director for Great Neighborhoods. “Supporting and encouraging neighborhoods to promote pride and identity is what help builds stronger communities.”

Ald. Jonathan K. Logemann believes everyone should take an active role in shaping their
neighborhoods, “Whenever I see a neighborhood sign, it really is a statement from residents
announcing they live there and are proud of the work they do for their neighborhood,” said Logemann. “Neighborhood pride stimulates improved safety and community awareness as we work to support each other.”

The neighborhood association thanks Winnebago County Board members Bert Gurl and Joe Hoffman, The City Rockford, and businesses such as Studio GWA and Signs Now for their support in getting the sign produced and placed.

Those interested in getting involved in the Keith Creek Neighborhood Association can attend meetings on the third Thursday of every month at 6 p.m. at Redeemer Lutheran Church, 827 16th Street in Rockford or visit the association’s Facebook page.