COMMUNICATIONS

Impact Statement

Impact Statement

The Change We Want To See

From our backyards to the world, stage we create compelling and genuine communication for and among all residents, resulting in shared community pride and a positive position and reputation for the region.

Strategies

Strategies

How We Make It Happen

Inclusive Sharing of Information: Our community creates and supports a network of resources that will obtain, produce and share information

Sharing the Stories: Our community effectively tells the inspiring and compelling story of a transforming region to external markets

Projects

Projects

Teams Working Towards This Vision

Identify the region’s key brand pillars, creating a plan to build local leadership and community support, implementing a marketing plan (for internal and external audiences), and changing the conversation/perception of the region. All community members “Living the Brand.”

Leading Indicators

Outcomes

How We Measure Success

Top 25 Top
25
National Media Sharing Success
National Media Top
25
National Media Sharing Success Increased number of national media outlets who
publish our region’s success stories
Sharing Success Top
25
National Media Sharing Success Increased number of residents who help share our
region’s success stories

Have a passion for our city &
communicating how great it is?
Join the movement!