
LIVING THE BRAND
LIVING THE BRAND
Impact Statement
Impact Statement
The Change We Want To See
All residents in the Rockford region see the community with new eyes. They feel proud of where they live, have confidence in the future, and inspire others to conduct their lives in a way that promotes our region from within.
Strategies
Strategies
How We Make It Happen
Living the Values: Our community commits to living our Shared Values
Live the Brand Now: Our community shares responsibility for looking, acting, and communicating like the region we want to be