LIVING THE BRAND

Impact Statement

The Change We Want To See

All residents in the Rockford region see the community with new eyes. They feel proud of where they live, have confidence in the future, and inspire others to conduct their lives in a way that promotes our region from within.

Strategies

How We Make It Happen

Living the Values: Our community commits to living our Shared Values

Live the Brand Now: Our community shares responsibility for looking, acting, and communicating like the region we want to be

Projects

Teams Working Towards This Vision

Regional Brand

Identify the region’s key brand pillars, creating a plan to build local leadership and community support, implementing a marketing plan (for internal and external audiences), and changing the conversation/perception of the region. All community members “Living the Brand.”