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The first community meeting for Transform Rockford was held at the Coronado Theater on November 14. 2013. With over 1,300 people in attendance, the “brutal facts” of the Rockford area were laid out and community members joined in a call to action for improving the living and working conditions in our region.

After months of holding visioning sessions where members of the Rockford community shared their thoughts and dreams, all of this information was tallied, gathered and discussed. From this we came up with OUR Community’s Vision. We are currently working on strategies to make OUR vision, OUR future.


Shared Values

Developed by the community, our shared values guide our thoughts, decisions and actions. They define how we treat each other as individuals and organizations. They guide us as our community determines where we want to be in shaping our future and the way we interact with each other. Shared values help us stay focused and on course for transformation.

Broad Engagement

Through broad and inclusive engagement our residents can be involved in the transformation of our region. The broad engagement of community members helps make the work of the transformation great. Our residents come together and work to shape the future of our community. They help navigate the process ensuring that everyone has a voice.

Shared Vision

Our community’s shared vision unites us around a common goal by which we can all strive together to move our community forward. It was developed by our diverse residents and defines our desired future.


Top 25 Community

We are a top 25 community where our people are engaged, inspired and are leading successful and fulfilling lives.

Best Region to Live

Our community is recognized as one of the very best regions in which to live. Our residents are thriving and enjoying a superior quality of life. We have transformed our community by embracing our diversity, fostering a crime-free culture, and delivering an excellent education to all our children.

Strong Economy

We have an agile, innovative and strong economy built on the renaissance of North American manufacturing, logistics, agribusiness and our adjacency to urban centers, such as Chicago. Our infrastructure is robust, our workforce is sought after, and our vibrant neighborhoods and cultural and recreational amenities draw people to locate in our region.


Strong, engaged individuals and families are the foundation of vibrant neighborhoods throughout the region. Neighborhoods are interconnected, adding to our sense of unity. Diverse forms of creative expression and recreation flourish and lead to self-fulfillment and national acclaim. Residents live healthy lifestyles and make informed choices. They have access to excellent, comprehensive services for health, wellness, and recreation. Our pre-K through 12 schools and students are the pride of our community and are nationally recognized for excellence. All education and training programs are dynamic, provide accessible paths to fulfilling careers, and are highly valued by our citizens and employers. Our community is unified. We celebrate our diversity, take pride in our individual and collective accomplishments and live our shared values. Our leaders are visionary, effective, respected, and supported. They engage our youth and actively develop next-generation leaders. From our backyards to the world stage we facilitate and implement best practices in compelling and genuine communication for and among all residents, resulting in shared community pride and a positive image and reputation for the region.
All residents in the Rockford region see the community with new eyes. They fell proud of where they live, have confidence in the future, and inspire others to conduct their lives in a way that promotes our region from within. Our local governments and not-for-profits are effective, properly supported and aligned with the community vision. Our local governments and not-for-profits are effective, properly supported and aligned with the community vision. Our transportation and communication systems are robust and accessible. They efficiently connect people to opportunities and amenities within and beyond our region. We take a purposeful, transparent, and results-oriented approach to planning for growth and renewal. All people are safe and feel safe regardless of address. The region has a skilled and sought-after workforce – enabling all families to improve their standard of living. Our people are employed and per capita income is above the national average. As a hub of ideas and innovation, we nurture, grow and attract world-class industries and employers. We are recognized for leadership in advanced manufacturing, logistics and agribusiness.

How do we get there? In order to reach our vision through the collective efforts of our community, we can follow the strategic plan for transformation, or TMAP. The TMAP contains the sequenced projects, as well as the expected outputs and outcomes.